The Ultimate Fighting Championship, which Station Casinos’ Fertitta brothers took from a fringe company once described by John McCain as ‘human cockfighting,’ up to a sports that are global, is sold by the brothers for $4 billion.
The championships owner that is new US skill agency WME-IMG, which has been supported in the deal by private equity teams Silver Lake and KKR, as well as the household investment office of Michael Dell, founder of Dell computers.
The Fertittas, who will retain passive minority stakes in the organization, paid just $2 million for the brand name and its assets in 2001, at a low point for the championships.
Being a Heavyweight
UFC was dogged by accusations of brutality and vilified by politicians at that time, maybe not least of that has been senior U.S. Senator John McCain from Arizona, whom helped persuade 36 states to ban ‘no-holds-barred fighting’ and spend per view providers to remove it from their schedules.
It ended up being banned in New York just before UFC 12 was due to start up, forcing organizers to find a venue that is new in Alabama. New York just lifted that ban earlier in the day this year.
But under the Fertittas’ stewardship, UFC gained a new level of respectability as promoters worked with state athletics commissions to impose new rules that curbed a few of its previo Continue reading UFC Sold for the Eye-Gouging $4 Billion. The Fertittas have actually sold